Since a few years I am participating in marketing research tests. I have signed up with several research companies who basically deliver the people who participate in the research. Sometimes these companies also do the tests and just deliver the results to these companies. As you can guess it are usually the bigger companies who do such researches. Most times it is much fun to do because you get insight on newer products, you hear other peoples experiences and opinions on things, you get to go to all sorts of places and meet all kinds of people and even try out new products often, plus I get paid for these researches. This week I had been invited to participate in a research for Mc Donalds. It was nearby home so I went on my bike which saved me transportation costs. Especially at this time of the year a little extra in the wallet is always welcome.

We did not get to test a new product this time, it was like an opinion research on the franchise it self compared to other fast food restaurants. With three research groups of 4 people there was a total of 12 participants. We all sat down in the lunchroom of the headquarters of Mc Donalds marketing team where we where asked for our opinions. I personally am a big fan of Subway but after this research project I came to admit that the menu of subways is kind of boring and that its more expensive then Mc Donalds. At the other hand the quality of the food that Mc Donalds serves is below the quality of the other fastfood restaurants, as all the participants in my group agreed on. The hamburgers from Burger King scored better in our opinion and Subway and KFC and PizzaHut are different kind of fastfood restaurants with a different product so they where harder to compare with Mc Donalds.

At the end of the evening we all received our payment of 35 Euros and a little extra gift of 4 coupons for a free sandwich at Mc Donalds. Thanks Huitema

Since I don’t think I will be writing anymore this year I would like to wish one and all a very merry Christmas and all the best for 2015!!!

This entry was posted on Tuesday, December 17th, 2013 at 10:57 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.